Grow your audience by correctly repurposing long form content for twitter

You want to grow your blog or your youtube channel and reach new audiences. Twitter is a great way to do just that. But there is a right way and a wrong way of promoting on twitter

The Wrong way:

Tweet out a link to your content, with a couple of lines of description and hope for the best.

This will help drive traffic to your pages from your existing audience but will not help you reach new audiences.

A better way:

Create a thread summarizing your blog or video.

Pack a piece of insight in every tweet in that thread.

According to research at UC Berkeley’s Haas School of Business, information acts on the brain’s dopamine producing reward system in the same way as money or food.

This dopamine hit will help you reach more people and add to the top of your funnel.

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